Finnesh products

Feedback on director's commentary

Excellent  considerate understanding of the technologies used in production of the video, for example in terms of set design quality and the use of FCP to create effective set design and mise en scene – the kiss represents the electric feel.

There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching’.  This is sustained and thorough and accurate in discussion of the branded themes of an electric feel for example in discussion of the beat of the song and pacing of the cuts used in the editing process.  

The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative, editing techniques, such as FCP Tools – such as glow in colour process.   Excellent command of terminology and understands and discusses convergence really well – this is impressive knowledge at times.

There is sustained justified decision making links between the technologies used the product and audience reception in terms of the creativity that the group used.  Recognises the need to account for errors in the post production stage and the importance of convergent technologies.  Well evaluated.

This is a well considered documentary

Feedback on Director's Commentary

Evaluation Task 4

New Media Technolagy Pre-production

In the pre-production of our music video we used new media technology to assist in our prperation of produceing our media texts.

Internet reaserch

I used the internet in differnt ways manely to research the media products we were going to produce but also record my findings on blogger. I used google, a search enigne to browes the entire internet acording to the critria i used to search. I used the google image serch to look at poster, digipack, costume and any orther mise en sceane for our video. Thease finding in my rearch can seen see in all of our media prdocucts. The more significant rearch is all recorded on my blog. This help to see the evolution of my meida texts aswell gives a refernce allowing to review on the progress I have made.

Youtube, is the largest video sharing website in the world. As well as promsumer uploads my users, artists ussually post there videos on the site. This allowed me to study the differnt types of music video whether driven by visual effects, narrative or performance in a range of genres.

We also based our name of our band in haitian as Lanmou meens love. We discovered this my useing google translate.

Photoshop

We used photoshop CS5 to edit and design our bands digipack and poster. photoshop is a advansed photo editing software. This allowe us to adjust emiages colour tone, threshold, size and use colour boost tools. Photoshop also ment we could create, merge and blend layers together. We used thease features throughout the process of produceing both the poster and the digipack.

Animatic

We shot each frame of our storey board on a digital sony camera. This allowed us allowed us to then edit it on final cut pro to make and animatic. This allowed us to see how the video would look and feel of it. It also ment we could show and explain are ideas in a more detail. We up loaded the shots onto final cut where we could cut the shots together as we would in the real editing of the final footage.

Feedback on Evaluation Task 3: Audience Feedback

I feel that this is a sound set of entries on your audience feedback, which you have attempted to refkect upon and evaluate.  You do need to identify which audience comments fit with your view on the advantages and disadvantages of the MV that you recognised.  I see that you have blogged Hall' reception Theory which you need to apply to your own audience feedback and then finally you need to address set address.

Reception Theory

Stuart Hall argued that the researchers should direct there attention towards analysis of that social and political contextv in which content is produced (encodeing) awell as the consumption of media content.

Hall accepts some elements of semiology on two grounds.

First, communicators(encoders) choose to encode messages. Ie media messages are given a preferred reading, or what might now be called a spin. Secondly recivers(decoders) do not have to recieve thease messages ie oppositinal readings based on there own experiance and outlook in life in general.

Hall has developed a new approach of reception analysis. A central feature of this approach is its focus on how varius types of audienjce members make sencse of spefic forms of content. He argues that texts create a message  which can be read in differnt ways. Ie a preferd or alterbat interpretations.

Focus group reserch

Here is a link to a video on focus groups in refrence to advertiseing. We looked at this to see what sort of questions we should adopt in order to get as much out of the focus group as possible.


http://www.youtube.com/watch?v=YG1HeOsEskA



This is a video of the focus group which we filmed on my phone. After showing the group our video and giveing out hand outs showing the poster and the digipak designs.

Thease are questions we could asked our group and my evauation of there responce.

What is your opinion of the bands style?
We recieved a positive response to this as the audience saw the bands style as being alternative and indie rock. This is what we whanted there style to be. So this was very sucseeful.

What  did you like about the video?
The majority of the group seemed to faver the the danceing aspect compared to the narative and performance. I think this is due to the quickly cut movement and colours combination. Also the after effects had  mixed reviews, this seemes it may come down to personal taste.

What don't you like about the video?
There was critism of our lead singer lip syncing to the words of the song. I this this was simply due to that he did not lern the words carefully enough. There was also critisism to the to the attarctivness of the band on whevere they wetre good lookin enough but this was debated through the group on whever it adds to there style and charcter. This is what we wanted as we did not want to casta gerneruically good looking band, playing generic music. This supports are more alternative artist as opposed to a more mainstream one.

What elements do you think we could improve in the Campaign?
The poster and digipack was not as well recived as we would of liked. The main ctrisism was on the poster butr agin seeing as this very much is personal prefrence it was debated though the group. If we had to redesign our poster and digipak we would make it much more simple and streamline.

Was the Narrative clear in the Music Video, if not why?
The group wanted more shots and explination of the narrative. Unfortnatly on the day we didnt get all the shots we wanted to get meening the narrative is not aswell construted as we would have liked.Meaning the group did not fully understand what was happening.

Did you pick up any messages or hidden meanings?
The only message that we wished to convay was that the kiss symbolised the change in video. Most of the audience got this meaning, understanding it well.

Would you buy this album?
The marity said they would have to see more of there song to fully commite to buying the full album. This is understandable seeing as people ussually dont buy a full album for one song. But it does meen that the video and camiagne was a sucsee in promoteing the band and its awareness.

Could you see this band at a major festival (Reading), and why?
People aggred that they could easilly see this band at   music festival. This is postive as we have tryed to develope a band that would apeal to festuival goers.

Does the Star image suit the band's style?
The group seemed to agree that the star image was not too forced like it may be seen in more mainstream pop culture. This is what we tryed to do as it is very in line to the genre.

Would this video appeal  your friends?
The group seemed to think trhat this video would appeal to there friends. This is a good thing as the band can rely on thre fans word of mouth spreading there popularity.

Youtube feedback

This is some reviews left on Youtube. Most of the reviews are positive whilst XEmeraldXGreenX does offer some consectutive critiism concerning shots as well as more linking towards the couple and the kiss.

Feedback

I feel your presentation is sound and communicates some effective points about your Mv and the ancilliary tasks. I do feel that you would benefit from revising your presentation after re-reading the notes that I went through in class would help you develop your evaluation for examples on the marketing mix and branding of your star image (refer to Dyer) I would also like you to consider with more purpose how effective the products work together and where they would be placed. There is plenty of opportunity for you to compare your products/ campaign to real media products and campaigns.