I feel that this is a sound set of entries on your audience feedback, which you have attempted to refkect upon and evaluate. You do need to identify which audience comments fit with your view on the advantages and disadvantages of the MV that you recognised. I see that you have blogged Hall' reception Theory which you need to apply to your own audience feedback and then finally you need to address set address.
Friday 27 January 2012
Reception Theory
Stuart Hall argued that the researchers should direct there attention towards analysis of that social and political contextv in which content is produced (encodeing) awell as the consumption of media content.
Hall accepts some elements of semiology on two grounds.
First, communicators(encoders) choose to encode messages. Ie media messages are given a preferred reading, or what might now be called a spin. Secondly recivers(decoders) do not have to recieve thease messages ie oppositinal readings based on there own experiance and outlook in life in general.
Hall has developed a new approach of reception analysis. A central feature of this approach is its focus on how varius types of audienjce members make sencse of spefic forms of content. He argues that texts create a message which can be read in differnt ways. Ie a preferd or alterbat interpretations.
Hall accepts some elements of semiology on two grounds.
First, communicators(encoders) choose to encode messages. Ie media messages are given a preferred reading, or what might now be called a spin. Secondly recivers(decoders) do not have to recieve thease messages ie oppositinal readings based on there own experiance and outlook in life in general.
Hall has developed a new approach of reception analysis. A central feature of this approach is its focus on how varius types of audienjce members make sencse of spefic forms of content. He argues that texts create a message which can be read in differnt ways. Ie a preferd or alterbat interpretations.
Monday 23 January 2012
Focus group reserch
Here is a link to a video on focus groups in refrence to advertiseing. We looked at this to see what sort of questions we should adopt in order to get as much out of the focus group as possible.
http://www.youtube.com/watch?v=YG1HeOsEskA
This is a video of the focus group which we filmed on my phone. After showing the group our video and giveing out hand outs showing the poster and the digipak designs.
Thease are questions we could asked our group and my evauation of there responce.
http://www.youtube.com/watch?v=YG1HeOsEskA
This is a video of the focus group which we filmed on my phone. After showing the group our video and giveing out hand outs showing the poster and the digipak designs.
Thease are questions we could asked our group and my evauation of there responce.
What is your opinion of the bands style?
We recieved a positive response to this as the audience saw the bands style as being alternative and indie rock. This is what we whanted there style to be. So this was very sucseeful.
We recieved a positive response to this as the audience saw the bands style as being alternative and indie rock. This is what we whanted there style to be. So this was very sucseeful.
What did you like about the video?
The majority of the group seemed to faver the the danceing aspect compared to the narative and performance. I think this is due to the quickly cut movement and colours combination. Also the after effects had mixed reviews, this seemes it may come down to personal taste.
The majority of the group seemed to faver the the danceing aspect compared to the narative and performance. I think this is due to the quickly cut movement and colours combination. Also the after effects had mixed reviews, this seemes it may come down to personal taste.
What don't you like about the video?
There was critism of our lead singer lip syncing to the words of the song. I this this was simply due to that he did not lern the words carefully enough. There was also critisism to the to the attarctivness of the band on whevere they wetre good lookin enough but this was debated through the group on whever it adds to there style and charcter. This is what we wanted as we did not want to casta gerneruically good looking band, playing generic music. This supports are more alternative artist as opposed to a more mainstream one.
There was critism of our lead singer lip syncing to the words of the song. I this this was simply due to that he did not lern the words carefully enough. There was also critisism to the to the attarctivness of the band on whevere they wetre good lookin enough but this was debated through the group on whever it adds to there style and charcter. This is what we wanted as we did not want to casta gerneruically good looking band, playing generic music. This supports are more alternative artist as opposed to a more mainstream one.
What elements do you think we could improve in the Campaign?
The poster and digipack was not as well recived as we would of liked. The main ctrisism was on the poster butr agin seeing as this very much is personal prefrence it was debated though the group. If we had to redesign our poster and digipak we would make it much more simple and streamline.
The poster and digipack was not as well recived as we would of liked. The main ctrisism was on the poster butr agin seeing as this very much is personal prefrence it was debated though the group. If we had to redesign our poster and digipak we would make it much more simple and streamline.
Was the Narrative clear in the Music Video, if not why?
The group wanted more shots and explination of the narrative. Unfortnatly on the day we didnt get all the shots we wanted to get meening the narrative is not aswell construted as we would have liked.Meaning the group did not fully understand what was happening.
The group wanted more shots and explination of the narrative. Unfortnatly on the day we didnt get all the shots we wanted to get meening the narrative is not aswell construted as we would have liked.Meaning the group did not fully understand what was happening.
Did you pick up any messages or hidden meanings?
The only message that we wished to convay was that the kiss symbolised the change in video. Most of the audience got this meaning, understanding it well.
The only message that we wished to convay was that the kiss symbolised the change in video. Most of the audience got this meaning, understanding it well.
Would you buy this album?
The marity said they would have to see more of there song to fully commite to buying the full album. This is understandable seeing as people ussually dont buy a full album for one song. But it does meen that the video and camiagne was a sucsee in promoteing the band and its awareness.
The marity said they would have to see more of there song to fully commite to buying the full album. This is understandable seeing as people ussually dont buy a full album for one song. But it does meen that the video and camiagne was a sucsee in promoteing the band and its awareness.
Could you see this band at a major festival (Reading), and why?
People aggred that they could easilly see this band at music festival. This is postive as we have tryed to develope a band that would apeal to festuival goers.
People aggred that they could easilly see this band at music festival. This is postive as we have tryed to develope a band that would apeal to festuival goers.
Does the Star image suit the band's style?
The group seemed to agree that the star image was not too forced like it may be seen in more mainstream pop culture. This is what we tryed to do as it is very in line to the genre.
The group seemed to agree that the star image was not too forced like it may be seen in more mainstream pop culture. This is what we tryed to do as it is very in line to the genre.
Would this video appeal your friends?
The group seemed to think trhat this video would appeal to there friends. This is a good thing as the band can rely on thre fans word of mouth spreading there popularity.
The group seemed to think trhat this video would appeal to there friends. This is a good thing as the band can rely on thre fans word of mouth spreading there popularity.
Youtube feedback
This is some reviews left on Youtube. Most of the reviews are positive whilst XEmeraldXGreenX does offer some consectutive critiism concerning shots as well as more linking towards the couple and the kiss.
Feedback
I feel your presentation is sound and communicates some effective points about your Mv and the ancilliary tasks. I do feel that you would benefit from revising your presentation after re-reading the notes that I went through in class would help you develop your evaluation for examples on the marketing mix and branding of your star image (refer to Dyer) I would also like you to consider with more purpose how effective the products work together and where they would be placed. There is plenty of opportunity for you to compare your products/ campaign to real media products and campaigns.
Friday 20 January 2012
Saturday 14 January 2012
Feedback
There is a proficient knowledge and understanding of media conventions used. I feel that you could add more analysis and evaluation of the music video stills. The evaluation of the CD digipak is very good. I also like the way in which the work is presented and your attempts to incorporate academic argument which is really thought through. Try to add one more post which addresses the question set. Action these points and please make the necessary additional to the task.
Friday 13 January 2012
Codes and conventions powerpoint
We used codes and conventions in our coursework in order for the audience to decode or reconize the media text. McMahon and Quinn provided understanding and classifcation of codes. Technical codes are an example of this charatorgorization. We exprexed the importance of the two centaral charachertrs be feautring lots of close ups. Thease enable the audience to understand or see that thease characheters are more signifixcant as auidence- charachter relationship is developed.
Codes are like a language, which when shared operate by means of conventions. The love storey in our video shows that we did keep to thaese conventions as girl meets boy is one of the most conventional narartives. If this was a gay realtionship for istance this woukld be breaking conventions as it would be going against the normal.
The neon rave part of our video breaks conventions and codes as the party almost goes into a fantasy world world. It breaks conventions as it goes against what you would be expecting in a video of just a normal house party which was shown through costume, performance and lighting.
Codes are like a language, which when shared operate by means of conventions. The love storey in our video shows that we did keep to thaese conventions as girl meets boy is one of the most conventional narartives. If this was a gay realtionship for istance this woukld be breaking conventions as it would be going against the normal.
The neon rave part of our video breaks conventions and codes as the party almost goes into a fantasy world world. It breaks conventions as it goes against what you would be expecting in a video of just a normal house party which was shown through costume, performance and lighting.
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