Excellent considerate understanding of the technologies used in production of the video, for example in terms of set design quality and the use of FCP to create effective set design and mise en scene – the kiss represents the electric feel.
There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching’. This is sustained and thorough and accurate in discussion of the branded themes of an electric feel for example in discussion of the beat of the song and pacing of the cuts used in the editing process.
The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative, editing techniques, such as FCP Tools – such as glow in colour process. Excellent command of terminology and understands and discusses convergence really well – this is impressive knowledge at times.
There is sustained justified decision making links between the technologies used the product and audience reception in terms of the creativity that the group used. Recognises the need to account for errors in the post production stage and the importance of convergent technologies. Well evaluated.
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